Autumn Cycling Campaign
Destination Great Lake Taupō (DGLT) has launched its autumn campaign focused on cycling and mountain biking as a means for attracting visitors to the region for a short break.
Anna McLaren, Marketing and Communications Manager says the campaign is all about positioning Taupo as the biggest riding hub in the North Island:
“We have such a broad range of cycling trails available in and around Taupō, from grade 1-2 family and e-bike trails, to cross-country trails, mountain bike parks and BMX jump parks to epic overnight adventures and grade 5 downhill, there’s something for everyone in this region”.
The campaign will profile the ease with which visitors can ride world-class trails then experience activities like sailing, jetboating, rafting, and bungy jumping all in one day – topped off by local craft beers and natural geothermal hot pools as the sun goes down.
“It’s not only the world-class riding on offer, but also the ‘apres-bike’ experience that makes Taupō such a special and unique cycling destination”.
DGLT aims to promote the region’s volcanic pumice soil which keeps the ground relatively dry and mud-free throughout the rainy season, making outdoor activities like mountain biking, golfing and bush walking more viable than in other regions during autumn.
DGLT hopes to encourage those who want to try cycling to come to Taupō and give it a go. The ease of getting organised to go cycling will be highlighted, from hiring a bike from a local bike shop to cruising along the easy lakefront Great Lake Walkway or getting a shuttle to the Great Lake Trail for a mountain biking adventure.
Campaign activity will include a video series about local characters who enjoy cycling, holiday packages that can be booked online, digital marketing activity and a range of online articles related to autumn activities.
Got a great cycling story to share?
We want to know why you ride and what’s special about riding in Taupo! Email info@greatlaketaupo.com
Did you know that 61,000 people used the Great Lake Trail in the past 12 months, making it one of the most popular NZ Cycle Trails and not far behind the Otago Rail Trail.