Circulation

henry is published every quarter, at the beginning of each season.

We print 30,000 copies per issue – giving every issue a shelf life of 3 months and a current readership of 81,000 – excluding our digital audience.

We do a one-off delivery to letterboxes, PO boxes, rural delivery addresses and accommodators, and our CBD circuits are topped up on a monthly basis.

Taupo

• 2,600 Rural delivery
• 6,300 Residential letterboxes
• 2,330 CBD circuit (122 CBD locations, 81 accommodators inc. Taupo i-SITE)

Mount Maunganui & Papamoa

• 12,400 Residential letterboxes & PO Boxes
• 1,970 CBD circuit (144 CBD locations, 16 accommodators)

Rotorua

• 4,050 Residential letterboxes (Lynmore, Owhata, Kawahi Point, Koutu)
• 350 cafe circuit (22 locations)

To help reach our readers, we engage the services of ReachMedia and Triangle Promotions.

Who gets henry on the CBD circuit?

• Advertisers
• Cafes
• Motels
• Waiting rooms/receptions
• Medical centres & dentists
• Libraries
• Selected retailers

Why didn’t I receive a copy in my letterbox?

With direct mail, there is always a percentage of “failed delivery” due to the (most common) following reasons;

• Human error, the ‘walker’ misses the letterbox
• Human error, the magazine is folded in with other junk mail and the resident throws it all out without realising
• The property does not accept circulars or junk mail
• It is a Rural Delivery address that does not opt in for unaddressed mail. Many new home owners moving into RD addresses wouldn’t even realise it; the previous owners ‘opt out’ and the new owners move in without realising they’re not receiving the circular mail. Only the resident can check and correct this.

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