Circulation

henry is published every quarter, at the beginning of each season.

We print 30,000 copies per issue – giving every issue a shelf life of 3 months and a current physical readership of 81,000+. Our digital audience hits nearly 4,000 readers each edition.

We do a one-off delivery to letterboxes, PO boxes, rural delivery addresses and accommodators, and our CBD circuits are topped up on a monthly basis.

Taupo

• 1,987 rural delivery
• 6,000 residential letterboxes
• 2,300 CBD circuit (CBD locations, accommodation and TDC Customer Service & i-SITE)
• 604 Taupo PO boxes

Mount Maunganui & Papamoa

• 1,100 CBD circuit (CBD locations and accommodation)

Rotorua

• 10,013 residential letterboxes
• 861 Rotorua PO boxes
• 1,310 café circuit

Whakatane

• 868 residential letterboxes
• 339 PO boxes
• 2,862 rural delivery
• 1,400 CBD circuit (cafes, accommodation)

To help reach our readers, we engage the services of ReachMedia and Triangle Promotions.

Who gets henry on the CBD circuit?

• Advertisers
• Cafes
• Motels
• Waiting rooms/receptions
• Medical centres & dentists
• Libraries
• Selected retailers

Why didn’t I receive a copy in my letterbox?

With direct mail, there is always a percentage of “failed delivery” due to the (most common) following reasons;

• Human error, the ‘walker’ misses the letterbox
• Human error, the magazine is folded in with other junk mail and the resident throws it all out without realising
• The property does not accept circulars or junk mail
• It is a Rural Delivery address that does not opt in for unaddressed mail. Many new home owners moving into RD addresses wouldn’t even realise it; the previous owners ‘opt out’ and the new owners move in without realising they’re not receiving the circular mail. Only the resident can check and correct this.

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