Download Taupo to your pocket

Download Taupo to your pocket

The Ultimate Guide NZ is a travel app born in Taupo by a team who have been passionate about promoting this region for 20 years. In fact, 2017 marks their twentieth year in business.

The Ultimate Guide NZ app was created by family business ninetyblack, a graphic design, web and advertising/publishing company. Matt Lee, who project managed the app into creation, shares “we are experts in our field and have been in service for 20 years, helping businesses be better through our design, web, and advertising solutions. My role here is to help drive us another 20”.

General Manager, Jo Lee is in no doubt (with the businesses history of producing printed visitor guides and maps), that print in this industry will never die.

“Visitors to this region still love picking up something tangible and discovering for themselves all that they can see and do during their visit”.

But with the landscape quickly and forever changing, ninetyblack identified that with the large number of domestic travellers becoming more and more device prone, they had to look at the bigger picture.

The app is an extension of the Ultimate Guide magazine, a destination guide that goes into every motel room in the Central Plateau, including Rotorua, Whakatane and Waitomo. The magazine has been helping visitors since 1994 and the app is the perfect mobile extension, “we’ve done all the hard work for our visitors to give them the information they need to plan their trip right at their fingertips, the aim was to deliver an app that fast-tracked the visitor’s research time. It’s all right there.”

That means the app doesn’t just deliver content on local tourist activities, operators and attractions. It unlocks local gems by sharing the best swimming spots, bike trails, walking tracks, and lookouts… things that typically only the locals know about. Visitors can quickly uncover where to go, what to see, what to do based on their location (or other preferences set by the user).

How local are you?

Surprisingly, many locals don’t know about some of the great walks, swimming spots, local activities, and other hidden gems our town has to offer. Our homes are also inundated year-round with guests who you need to entertain. With the app, you’ve now got all of Taupo in one place. So, don’t leave the fun stuff to the visitors any longer, download it and start your own adventure!


Search near you, by region or by category, get all the information you need from the businesses directory and contact them directly to enquire or book. The listings tell you when they’re open, where they are on a map, what TripAdvisor says, their website, any special deals, how to ring and email them, it even connects you to their social media pages.

Plan your day

Build your own day-by-day itinerary. Choose activities, accommodation, dining and plan them for specific times so you’re organised.

Filter by activities

Just looking specifically for a walk or a lookout? Let the app know and it will only show you what you want. Indulge, play, look out, shop, taste, deals, events, stay, walk, bike, or swim, there’s loads of content to choose from!

Choose your region

The Ultimate Guide app allows you to search for things to do in Taupo, Rotorua, Whakatane, Waitomo and the Ruapehu district. Great for discovering further afield, for that weekend getaway, it’s all still right there in your pocket.

Show free activities

Tight on budget? There’s loads of scenic sightseeing, walks, biking trails and other free activities you can enjoy without putting a hole in your pocket. The app also lets you filter only free activities making it easier to find them.

Can’t decide? Let the app guide you!

Personalise the app by setting your preferences and the app will give you results based on what you like and guide you through the various categories. Make decisions based on the weather, based on ‘right now’ or based on the specific days you’re staying in the region.

Want to advertise?

Got a business you want to share with the locals and visitors? List your business with the Ultimate Guide NZ and be found with help from the team at ninetyblack.

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henry provides a professional, potent, and affordable print advertising solution for any business, connecting the Taupo & Bay of Plenty regions and consumers. Reach and connect with the increasing flow of people, business and travel across these towns.

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