Facebook Marketing 101
If you’re not already engaging with your customers on Facebook, you’re missing out on one of the biggest social media channels to reach your prospects and customers. Not just because it’s ‘what’s in’, but this is where your target audience is likely to be.
Facebook is free, accessible, builds an online community and has a huge, diverse audience – so it’s the top social media platform you need to have covered. From easily viewing your business hours and location to writing reviews to engaging with your content, it lets you make people feel connected with your brand, build a community, and include your followers in everything you share.
How do you get started?
If you’re new to Facebook, there’s nothing wrong with starting slow and small, but make sure you are carefully maintaining and monitoring your page. The whole purpose of a Facebook page is building a community, so you can’t leave it alone once it’s there.
- Create a page that reflects your brand personality: Does it capture your target audience? Use photos and layout options that show visitors who you really are.
- Post fresh content regularly: Content is the key reason visitors will connect with you so give them more reasons to keep doing so. Engaged users will likely share your content more often, increasing your reach.
- Curate content: If it’s too difficult or time-consuming to create content, curate it. There are likely many other pages that might have something your target audience would also love.
- Monitor and track: Keep an eye on what content your followers are engaging with, what boosts page likes, where your audience is, etc. This not only tells you what’s working and what isn’t, but you’ll start seeing opportunities for more engagement and growth.
Once you’ve got the hang of the basics, you can then look into expanding your community further through promotions and paid advertising.
Changes for business
To push less noise and more meaningful connections for users, Facebook recently changed its algorithm to begin favouring content from friends and family, and showing less business-related posts on timelines.
But that doesn’t have to be an obstacle, these changes can be an opportunity for you to focus on engaging, quality content via sponsored ads.
While these changes are decreasing your organic reach, keeping your visibility high is as important as ever, and the most efficient way to do this now is through paid advertising. Facebook has an efficient, targeted ad system to help you reach a new audience quickly or spread content fast with image ads, carousels, product ads, video and more.